Selected content from my Social Plan for XMito Onlus.
•Strategy: Elisa Malizia •Copywriting: Elisa Malizia •Concept: Elisa Malizia •Visual: Elisa Malizia
Brief: engage the 18–25 age group more actively in volunteering during projects and events.
Purpose: connect Millennials and Gen Z with classical music and its magic, while contributing to a social project.
Target: Millennials and Gen Z.
ADV: no.
XMito is a non-profit organization whose mission is to spread classical music, which has the extraordinary power to bring people together and break down the increasingly oppressive barriers and divisions in today’s society. The non-profit runs projects with inmates at the Opera prison, collaborates with primary schools to introduce children to classical music, and organizes free concerts to make it more accessible, as well as the Mito Settembre Musica Festival.