



"Elisa, "Malizia" is your real last name?"
Yes, it is.
I'm originally from Ciociaria, but I have been living near Milan since 2018. I have brown eyes, my hair is whatever it decides to be, average height. I was born when the Berlin Wall was still up, and my nature is somewhat influenced by the 20th century.
I love art, and feeling ignorant and small in front of a piece is a beautiful sensation. I have a passion for Alfons Mucha and Vincent Van Gogh that borders on the pathological. I always have a book with me, no matter where I'm going. Literature has taught me everything I know; Russian literature is my favorite, and it has taught me to suffer in anticipation of redemption, but the works of Joseph Roth and Bernhard from Central Europe always manage to dig deep. I'll always have an enduring crush on Ludwig Wittgenstein. I'm a '90s kid, so I'll forever remain, inconsolably, grunge at heart, devoted to the Cobain-Cornell-Vedder triumvirate. I've always understood what Courtney Love was trying to tell us, and I still love her for it today. There's only one man in the world who can do whatever he wants and always excel at it: Mike Patton. Even if it means ruining my life if he has 5 free minutes.
What do I work on?
Content and Social Strategy • Social Media Management • Content Management • Copywriting •
When asked, "What do you do for a living?" part of me would love to respond, "I'm an heiress," but I have to say, "Well, you know, I work in the digital field." I have experience working both as an employee and as a freelancer (between June 2014 and March 2018, and with some occasional freelance work afterward)
The way I do what I do
I know, everyone says it. Everyone claims to be different, super creative, offering everything that no one else ever could. And you know what? It's true. Because a professional is, first and foremost, a human being who has been shaped by life in a certain environment, who has read certain books, embarked on specific journeys, and loved certain people. A unique and unrepeatable combination. In the last 15 years, this uniqueness is increasingly put to the test, and if you scroll through LinkedIn, you'll see identical faces with the same degrees from the same universities, all recommending, drinking, eating, and reading the same things. I don't know what happened, but I find it quite challenging to fit into this assembly line. Not just professionally, but on a human level.
I was born and raised in a small, modest, and depressed provincial town where, among all the records, they opened the region's first SERT in the 90s. I had to literally invent a future, a path, something that wasn't already written and set in stone. I formed myself through fierce rebellions, both in school and academia, which taught me the weight of having values and the ability to face the consequences head-on. I am the sum of oversized books that enlarged my soul and brain, with the most precious gift of all: always feeling ignorant and striving not to be anymore.
I listened to eccentric songs from junkies, turning those myths into shredded paper to avoid unhealthy identification. I despise iconography and post-mortem hagiography. At 15, I was Ivan Karamazov facing the Devil; at 13, I was Prince Myshkin and Courtney Love. I read Cioè and experienced an unseen Bologna with Pier Vittorio Tondelli, Andrea Pazienza, and Frigidaire. I understood Stefano Tamburini's obsession with accelerating conflict in the communication world. I was tired of war alongside Teresa Batista, kicked balls with Soriano's anti-heroes, singing a tango by Carlos Gardel. I traveled on a spring Moscow on a broom with Margherita running to her Maestro, fell madly in love with Andrej Bolkonsky, experienced the cynical cold of Mitteleuropa with Franz Tunda, and tried not to succumb with Wertheimer.
I woke up as a cockroach like Gregor Samsa and went to Vienna with Franz Kafka, spending a handful of hours with Milena. I listened to the sweetness of my mother singing Baglioni and Celentano while ironing, and now, without singing "Una carezza in un pugno," I can't do anything at home. I rebelled against the dominance of pop songs and was grunge when no one else remained.
I perpetually thought of myself: I'm out of time. But then, I realized I'm not out of time. I have my own rhythm. And it's asynchronous.
And now tell me: how can a "professional" be interchangeable?
What do I do?
So this is what I do
Social media strategy
AI strategy (using LLMs for market analysis, sentiment analysis, insight extraction, and prompt/model optimization for data-driven strategic recommendations)
Content management
Social media editorial plans
Writing articles for blogs, journalistic publications, and websites
Creative copywriting and SEO-oriented copywriting - Google friendly
Community management
Storytelling
Direct email marketing
Social media advertising (social adv)
Brand awareness
Web reputation
Crisis management
Press releases and newsletters
Text revision
Editing and proofreading for independent publishing houses
Basic graphic and video projects
Visual marketing and visual storytelling
Account specialist
Press review
ATL, BTL, and TTL communication