Social Media Strategy for LabSolue.
•Strategy: joint strategy with the competent agency •Copywriting: joint strategy with the competent agency •Concept: joint strategy with the competent agency •Visual: courtesy of the respective agency
Brief: to be elegant and gracefully narrate the world of artistic perfumery, while allowing new generations to discover it.
Purpose: to educate a new audience of consumers on the concept of niche perfumery, highlighting the quality of raw materials and the uniqueness of each individual fragrance.
Target: Gen Z and Millennials.
ADV: yes, managed by an external media agency.
For the niche perfume brand LabSolue, together with the agency managing the brand, I was responsible for the social media strategy, including the definition of key topics, the visual aesthetics, and the tone of voice. The copy was written in both English and Italian, in order to address both the Italian and international markets. The goal was to raise awareness of this new brand, founded by a highly renowned figure in the international perfumery scene. Each fragrance is unique, created by different internationally acclaimed “noses.”