Durex Italy has built a strong bond with its community through immediate, trend-driven communication and humor tailored to its audience. Real-Time Marketing has been a key tool, always used strategically and consistently with the brand, while respecting legal and health constraints.

For International Women’s Day, I created a series of carousels for Durex Italy, blending education and rebellion to debunk common myths about female sexuality. The campaign went viral, engaging both Gen Z and Millennials and boosting the brand’s edutainment presence.

Durex Italy dedicated September to prevention. Using anonymous surveys on Gen Z and Millennials’ sexual habits, I transformed the data into the Instagram project “In the Spotlight.” With a tone of voice and visuals tailored to Gen Z, the aim was to inform without being preachy.

On World AIDS Day 2021, Durex Italy launched a series of posts to raise awareness about HIV and AIDS, focusing on prevention and education. The project, created in collaboration with the Italian Red Cross and Dolly Noire, aimed to bring the topic back into the spotlight for Gen Z.