Here my Social Media Strategy for Veet Italy.
Veet Italy is recognized by Instagram as a profile for users over 13, so in order to view the posts clearly, it is necessary to click on the slot!
•Strategy: Elisa Malizia •Copywriting: Elisa Malizia •Concept: Elisa Malizia •Visual: courtesy of the respective agency.
Brief: The brand wanted to refresh its image while simultaneously endorsing a new concept of hair removal.
Purpose: introducing new topics for the brand using a safe tone of voice for the Gen Z. We used a gender neutral TOV in Italian language.
Target: Gen Z.
ADV: most part of the annual editorial plan was organic.
Veet Italy aimed to position itself as a new ally for the Gen Z. Despite being a product specifically designed for hair removal, the core message was not tied to the product itself but rather focused on product education. Body positivity, self-acceptance, inspirational, and positive posts were integral parts of the monthly content plan. These elements allowed Veet Italy to reach a broad and increasingly responsive segment of the Gen Z audience.
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