Selected content from my Social Plan for Life Cucine.
•Strategy: Elisa Malizia •Copywriting: Elisa Malizia •Concept: Elisa Malizia •Visual: Elisa Malizia •ADV: Elisa Malizia
Brief: engage the 30–60 age group, either purchasing their first premium kitchen or renovating their current one.
Purpose: refresh the idea of bespoke craftsmanship by blending it with the reliability of a solid, long-lasting product — combining the creativity of Italian design with the precision of German engineering.
Target: Millennials and Gen X.
ADV: yes; the global profile managed the local pages, while individual areas ran localized campaigns based on demographic and spending insights, with a focus on purchasing power and predominant age groups.
Budget: around €15k per month.
LiFE Cucine was founded in 2012 with the vision of blending Italian design and German precision to create kitchens that are both beautiful and durable. Every kitchen is crafted in Germany with certified sustainable materials, while the Italian touch ensures style, elegance, and attention to detail. With showrooms across Italy, LiFE Cucine offers a modern customer experience through 3D design tools, personalized consulting, and transparent service. Backed by long-term warranties, the brand makes quality kitchens accessible and turns them into spaces where everyday life comes together.