Selected content from my editorial plan for D Editore.
•Strategy: Elisa Malizia •Copywriting: Elisa Malizia •Concept: Elisa Malizia •Visual: Elisa Malizia
Brief: involve the community, because D Editore “doesn’t make books, it makes readers.”
Purpose: engage the Millennial and Gen Z audience, creating a safe space for outsiders and underdogs.
Target: Millennials and Gen Z.
ADV: no adv — just genuine, real people engagement.
D Editore is an unconventional publishing house, founded in 2016 to give a voice to architecture professionals who wanted to explore less accepted topics, such as gentrification. Over time, it expanded its focus to include social essays, novels, and memoirs, becoming a point of reference in the independent publishing scene. In 2021, we took part in the Venice Biennale, officially curating the catalogue for the Italian Pavilion, centered on three themes: ecology, inclusion, and innovation.