Selected content from my Social Plan for Provolone Valpadana Dop.
•Strategy: Elisa Malizia •Copywriting: Elisa Malizia •Concept: Elisa Malizia •Visual: courtesy of the respective agency •ADV: Elisa Malizia
Brief: engage the 30–60 age group and raise awareness of the Consorzio across Italy.
Purpose: allow a wide Italian audience to discover the Consorzio’s activities and rediscover the simplicity of a dairy product that is often imitated but always best in its original form.
Target: Millennials and Gen X.
ADV: yes, mainly engagement campaigns on social media and website traffic campaigns for blog articles shared on social channels.
Budget: around €5k per month.
The Consorzio Provolone Valpadana DOP is the organization that protects and promotes this traditional cheese, ensuring its quality, origin, and heritage. Provolone Valpadana DOP is a stretched-curd cheese, available in both mild and spicy versions, and the Consorzio ensures that every stage of production complies with the official regulations. In addition to quality control, the Consorzio promotes Provolone Valpadana both in Italy and abroad, highlighting the gastronomic culture of Lombardy, Veneto, and Emilia-Romagna, the historic regions of production.
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